M2M5 exists to help companies at their most critical points. The digital advertising and programmatic industry is fractured, complex and continuously changing. We partner to navigate successfully through periods of growth or change.

M2M5 was founded by Michael Zacharski, who has 15+ years of experience as a strategic C-Level executive, including CEO and COO roles. His experience includes growth acceleration, business operations, technology development, product and solution development, as well as mergers, acquisitions and restructuring across global advertising technology businesses of varying stages and sizes.

As an operator he has successfully built high performing, agile and efficient teams. As a technologist, Michael has contributed to multiple utility patents that underpin global advertising networking technologies designed for CTV and 5G and has served on the IAB Tech Lab's Board of Directors.

Michael has held multiple long tenured roles at large and mid size companies and he has founded multiple start-up businesses across the advertising, media, entertainment and music industry. He received his BA from New York University.

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